19 May 2016

A Counter-Propaganda Project

A Counter-Propaganda Project

Message, Means and Method



Three main questions are considered:


  1. What should be Israel’s primary counter-propaganda messages?
  2. By what means can they be delivered to VAST international audiences at negligible cost?
  3. What methods, techniques and organization are needed for effective delivery?


1/     Israel’s Primary Messages


Facing a mass of anti-Israel propaganda, a process of sifting is required to identify and focus on the primary issues that will be the subject of Israel’s main messages.  To do this, the substance of accusations against Israel must be identified.  


In brief, large sections of the international media, academia, political elites and the general public believe that Israel occupies and builds settlements on land that does not belong to it but to the Palestinians.  This domination is condemned as illegal, brutal and unjustified.  In this view, the obvious solution is to establish a state in fulfillment of the humanitarian, moral and legal rights of Palestinian national self-determination.  By being seen as preventing this, Israel is blamed as the cause of the conflict and the obstacle to peace.  

These are the PRIMARY ISSUES that generate widespread moral indignation.  They are powerful because ....

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